thinksmall studio
design & code, Stockholm

A very small studio. One person, no synergy, no account managers. You talk to the person doing the work, mostly because there's nobody else here.

Everyone is thinking big. Someone has to do the small stuff.

Small as in the small things: type, spacing, what happens when you press the button. I will absolutely move it one pixel to the left. Twice.

Yes, I use AI. No, it doesn't get to pick the colours. Language models consulted: several. Purple gradients shipped: 0.

Fewer pages, fewer features, fewer pop-ups. Most things get better when there is less of them. Studios included.

selected work ↓

Selected work

(05)

The Guardrail

website · 2026

A newspaper about AI doing things it wasn't supposed to, made with a little help from AI.

theguardrail.se
The Guardrail, one at a time on desktop
The Guardrail, the paper on desktop
The Guardrail, article on desktop
The Guardrail, calendar dark on desktop
The Guardrail, gallery on mobile
The Guardrail, lead story on mobile
The Guardrail, article dark on mobile
The Guardrail, gallery dark on mobile

Hangar

mac app · 2026

A Mac app that keeps track of everything I build, host and pay for.

Hangar
Hangar, overview on desktop
Hangar, projects on desktop
Hangar, subscriptions on desktop
Hangar, dark mode on desktop

Evolution of the Brain

website · 2026

A painted, scroll-driven journey from the Big Bang to the human brain.

brainevo-gilt.vercel.app
Evolution of the Brain, the big bang on desktop
Evolution of the Brain, the nerve net on desktop
Evolution of the Brain, tetrapods on desktop
Evolution of the Brain, cave art on desktop
Evolution of the Brain, neurons on desktop
Evolution of the Brain, red giant on desktop
Evolution of the Brain, the big bang on mobile
Evolution of the Brain, the nerve net on mobile
Evolution of the Brain, tetrapods on mobile
Evolution of the Brain, cave art on mobile
Evolution of the Brain, neurons on mobile
Evolution of the Brain, red giant on mobile

Untangled

web app · 2026

A free course on how AI actually works, for people who don't code.

untangled.se
Untangled on desktop
Untangled, 09 gradient descent on desktop
Untangled, 10 a row in the middle on desktop
Untangled, 04 the models one job on desktop
Untangled on mobile
Untangled, 05 nobody can explain it on mobile
Untangled, 05 nobody can explain it on mobile
Untangled, 03 a space of meaning on mobile

Akilles

mobile app · 2026

A workout app with one job: tell you what to lift next.

Akilles on mobile
Akilles on mobile
Akilles on mobile
Akilles on mobile

A selected few. The rest are in the cabinet.

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